My name is Charles Laird. I'm a licensed Real Estate Agent for Coldwell Banker Realty in Orange County. I'm also an Associate Broker at 4Houses Realty in Birmingham, Michigan, overseeing an office of 11 agents.

I offer my clients a wealth of experience. I specialize in leveraging marketing assets and audiences in order to maximize my clients' home value to prospective buyers.

Since 2004, I’ve seen countless sellers struggle to sell their homes for top dollar.

What I discovered is that the majority of listing agents are focused on the photos, virtual tours, and scheduling showings.

To most sellers these actions are totally common place! But the REAL advantage is in having better AUDIENCES rather than relying on simply having MORE images or videos.

Here’s an example: We recently took over a listing that was sitting on the market. The previous agent did a great job with the basics but the home didn’t sell.

Obviously, the owners were perplexed as to why their home didn’t sell when it seemed like it should have. The answer was in the audience the home was being marketed to.

After implementing my Smart Audience marketing strategy, our office booked seven showings within next few days and sold the home for 9% above asking.

I'm not the highest volume agent in the area, nor are am I the one with the longest time in the business (although 20 years is nothing to sneeze at).

However, my focus is on being the most effective in delivering a fantastic experience and a highly probable outcome based on your goals.

If you are interviewing listing agents, please book a quick walk-through with me. Even if we don’t work together, I’m sure you'll come away with marketing strategies that'll positively impact your sale.

Warmest regards,

Charles Laird